Churn Survey

Help us understand why customers leave and how we can improve.

About This Template

Churn Surveys are designed to uncover the reasons behind customer cancellations or non-renewals. These insights allow businesses to address pain points, improve customer retention strategies, and reduce churn rates. This survey is particularly effective for subscription-based services, SaaS companies, and membership organizations aiming to sustain long-term customer relationships.

Where it is used

  • During subscription or membership cancellations.
  • After a service or product has been discontinued by the customer.
  • As part of retention strategy analysis for recurring revenue businesses.

Frequently Asked Questions

  • What is a Churn Survey?

    A Churn Survey gathers feedback from customers who have canceled a subscription or service to understand their reasons and improve retention.

  • Why is reducing churn important?

    Lower churn rates lead to higher customer lifetime value (CLV) and better revenue stability, especially for subscription businesses.

  • What types of questions are included in a Churn Survey?

    Questions often explore reasons for dissatisfaction, likelihood of returning, and suggestions for improving the service.

  • How can Churn Survey data be used?

    The data helps businesses adapt their offerings, address common concerns, and implement strategies to retain customers.

1. What was the primary reason for canceling your subscription or stopping the use of our product/service?

2. How satisfied were you with our product/service before deciding to leave?

3. What could we have done differently with our product/service to keep you as a customer?

Get This Template

Enter your email to receive this survey template and unlock all questions.

4. How long were you using our product/service before canceling?

5. How would you rate the ease of canceling or stopping your subscription for our product/service?

6. Did you encounter any specific problems with our product/service that influenced your decision to leave?

7. Would you consider returning to our product/service in the future?

8. How likely are you to recommend our product/service to others despite leaving?

9. Were there specific features of our product/service that didn’t meet your expectations?

10. What other products/services are you using now instead of ours?