Rebranding Feedback Survey

The Rebranding Feedback Survey is designed to assess user responses to a company’s rebranding efforts. By collecting insights on perception, communication, and overall impact, it ensures that the rebranding aligns with customer expectations and improves brand value.

Where it is used

  • • Evaluating customer perception of the new brand identity.
  • • Understanding the effectiveness of communication about rebranding.
  • • Identifying areas for improvement in brand strategy.

Rebranding Feedback Survey

1. Were you aware of our rebranding efforts?

2. How appealing do you find our new brand identity (logo, colors, and design)?

How appealing do you find our new brand identity (logo, colors, and design)?

3. How clear was the messaging around the rebranding?

Not clear Very clear

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4. How has the rebranding impacted your perception of our brand?

5. How would you describe your emotional response to our new branding?

6. How well does our new brand reflect our company’s values and offerings?

Not well Very well

7. How does the new brand compare to the old one?

8. How likely are you to recommend our brand to others after the rebranding?

Not likely Very likely

9. What do you like most about the rebranding?

10. What could we improve in our rebranding efforts?

Frequently Asked Questions

  • What is the goal of a Rebranding Feedback Survey?

    It assesses how customers perceive a company's new branding elements, such as logos, colors, messaging, and overall brand identity.

  • When should this survey be conducted?

    Before, during, and after a rebrand to measure awareness, sentiment, and acceptance of the changes.

  • What types of businesses should use this survey?

    Any business undergoing a significant brand transformation, especially those in competitive industries where brand recognition is key.

  • How does this feedback help refine a rebranding strategy?

    It highlights areas of confusion, identifies strong brand elements, and ensures alignment with customer expectations.