Pricing Feedback Survey

A Pricing Feedback Survey is designed to gather customer opinions on the pricing of a product or service. It helps businesses understand how their pricing strategy impacts customer satisfaction, purchase decisions, and perceived value. This survey is essential for determining whether prices are perceived as fair and competitive, and it can guide pricing adjustments to optimize revenue and customer loyalty.

Where it is used

  • • Evaluating the effectiveness of pricing strategies.
  • • Understanding customer perceptions of value and affordability.
  • • Testing the impact of price changes before launching them.

Pricing Feedback Survey

1. How fair do you find the pricing of our [product/service]?

How fair do you find the pricing of our [product/service]?

Not Fair at All Extremely Fair

2. How does the price of our [product/service] compare to competitors?

How does the price of our [product/service] compare to competitors?

Much Worse Much Better

3. How likely are you to pay more for additional features or benefits of our [product/service]?

How likely are you to pay more for additional features or benefits of our [product/service]?

Not Likely at All Very Likely

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4. How would you rate the value for money of our [product/service]?

How would you rate the value for money of our [product/service]?

Poor Excellent

5. What pricing model do you prefer for [product/service]?

6. How often do you feel our [product/service] is worth the cost?

How often do you feel our [product/service] is worth the cost?

Never Always

7. What changes to pricing would make our [product/service] more attractive?

8. How sensitive are you to price changes in [product/service]?

How sensitive are you to price changes in [product/service]?

Not Sensitive at All Extremely Sensitive

9. How likely are you to purchase our [product/service] again at its current price?

How likely are you to purchase our [product/service] again at its current price?

Not Likely at All Very Likely

10. What additional benefits or discounts would increase your satisfaction with our pricing?

Frequently Asked Questions

  • What is a Pricing Feedback Survey?

    It’s a survey that collects feedback from customers on their perception of a product or service’s price.

  • Why is pricing feedback important?

    It helps businesses understand if their prices align with customer expectations and market standards.

  • What types of questions are typically asked in a pricing feedback survey?

    Questions about price sensitivity, perceived value, competitors’ pricing, and willingness to pay.

  • How can pricing feedback improve business strategy?

    By gathering customer insights, businesses can adjust pricing strategies, enhance customer satisfaction, and increase revenue.