Competitor Product Comparison Survey

The Competitor Product Comparison Survey helps businesses analyze how their product stacks up against competitors. It provides insights into strengths, weaknesses, and areas for differentiation.

Where it is used

  • • Assessing customer preferences between products.
  • • Identifying competitive advantages and weaknesses.
  • • Refining product features and positioning.

Competitor Product Comparison Survey

1. Are you aware of our product and our competitors’ products?

2. How would you compare the quality of our product to competitors?

3. How would you rate the price of our product compared to competitors?

Much more expensive Much more affordable

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4. How do the features of our product compare to competitors?

5. How likely are you to recommend our product over competitors’?

Not likely Very likely

6. What improvements would make our product more competitive?

7. How does our customer service compare to competitors?

8. How satisfied are you with our product compared to competitors?

Not satisfied Very satisfied

9. What is your overall perception of our product compared to competitors?

10. Do you have any additional feedback on how we compare to competitors?

Frequently Asked Questions

  • Why use a Competitor Product Comparison Survey?

    To understand how customers perceive your product compared to competing alternatives.

  • What aspects should be compared in this survey?

    Features, pricing, usability, customer service, and overall satisfaction.

  • Who should take this survey?

    Customers who have used both your product and a competitor’s product.

  • How can this survey help in product positioning?

    By identifying key differentiators and areas for improvement, businesses can strengthen their competitive edge.