Competitor Analysis Survey

Help us understand how we compare to alternatives.

About This Template

A Competitor Analysis Survey gathers insights about how your business stacks up against competitors in terms of product offerings, pricing, customer experience, and market perception. It helps businesses identify strengths, weaknesses, opportunities, and threats in a competitive landscape, enabling strategic decision-making.

Where it is used

  • Benchmarking against competitors in the same industry.
  • Launching new products or services to assess market positioning.
  • Fine-tuning marketing strategies based on competitor analysis.

Frequently Asked Questions

  • What is the purpose of a Competitor Analysis Survey?

    It gathers insights on how customers perceive your competitors, their strengths, weaknesses, and market position.

  • Who should take this survey?

    Industry professionals, customers, and potential buyers familiar with competing brands.

  • What key factors does this survey compare?

    Product quality, pricing, customer service, brand reputation, and market positioning.

  • How can businesses benefit from competitor analysis?

    By identifying opportunities to differentiate and areas where they can outperform competitors.

1. Which competitors of our product/service are you currently using or considering?

2. How does our product/service compare to competitors in terms of quality?

3. Which features of competitor products/services do you find most appealing?

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4. How satisfied are you with the pricing of our product/service compared to competitors?

5. What made you choose our product/service over a competitor’s?

6. How would you rank the ease of use of our product/service compared to competitors?

7. In your opinion, what does our product/service do better than competitors?

8. Which areas do you think our competitors outperform us?

9. How likely are you to switch to a competitor’s product/service in the future?

10. What additional features or benefits would convince you to stay with our product/service?