Brand Perception Survey

A Brand Perception Survey helps businesses understand how their brand is viewed by customers in terms of trust, quality, and emotional connection. It highlights gaps between the intended brand image and customer perceptions, providing actionable insights for improving brand positioning and reputation management.

Where it is used

  • • Monitoring brand reputation during crises or negative publicity.
  • • Tracking the impact of rebranding efforts or marketing campaigns.
  • • Understanding customer loyalty and competitive positioning.

Brand Perception Survey

1. How much do you agree or disagree with the statement: "This product/service is trustworthy"?

2. How would you rate the quality of our product/service?

3. What emotions do you feel when thinking about our product/service?

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4. How likely are you to consider our product/service environmentally conscious?

5. How relevant is our product/service to your needs?

6. Compared to our competitors, how innovative do you find our product/service?

7. Which of the following values do you associate with our product/service?

8. What is the first thing you think of when you hear about our product/service?

9. How likely are you to recommend our product/service to a friend?

10. What improvements would you like to see in our product/service?

Frequently Asked Questions

  • What is a Brand Perception Survey?

    It evaluates customers’ opinions about a brand, including trust, quality, and emotional connection.

  • Why is brand perception important?

    Positive brand perception builds customer loyalty, enhances reputation, and drives long-term business success.

  • What kind of questions should be included?

    Questions should explore topics like trustworthiness, product quality, brand values, and comparison with competitors.

  • How can this survey help in a crisis?

    It identifies customer concerns and provides insights to help businesses address issues and rebuild trust effectively.