Net Promoter Score Survey

The Net Promoter Score (NPS) Survey is a powerful tool for measuring customer loyalty and satisfaction. It asks customers how likely they are to recommend a product or service to others, helping businesses gauge overall customer sentiment and identify potential brand advocates. NPS is widely used to track customer loyalty over time and improve retention strategies.

Where it is used

  • • Measuring overall customer satisfaction and loyalty.
  • • Identifying promoters (loyal customers) and detractors (unsatisfied customers).
  • • Evaluating the effectiveness of customer service, product offerings, and marketing strategies.

Net Promoter Score Survey

1. How likely are you to recommend our [product/service] to a friend or colleague?

How likely are you to recommend our [product/service] to a friend or colleague?

Not likely at all Extremely likely

2. What is the primary reason for the score you provided above?

3. How well does our [product/service] meet your expectations?

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4. How satisfied are you with the overall experience of using our [product/service]?

5. What specific feature or aspect of our [product/service] do you value the most?

6. What improvements would make you more likely to recommend our [product/service]?

7. How likely are you to continue using our [product/service] in the future?

8. How does our [product/service] compare to competitors you’ve tried?

9. How easy was it to use our [product/service] to achieve your goals?

10. How responsive has our customer support been to your needs related to our [product/service]?

Frequently Asked Questions

  • What is an NPS survey?

    It’s a survey designed to measure customer loyalty by asking how likely customers are to recommend a company’s product or service.

  • Why is NPS important?

    NPS helps businesses understand customer satisfaction, retention, and advocacy, providing actionable insights for growth.

  • What questions are typically asked in an NPS survey?

    The main question is: "On a scale of 0-10, how likely are you to recommend [product/service] to a friend or colleague?"

  • How can NPS improve business strategies?

    By identifying promoters and detractors, businesses can focus on retaining loyal customers and addressing concerns from dissatisfied ones.